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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software?

Analytics 246
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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. The downside? What is AI Sales Assistant Software?

Software 211
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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Applying AI Tools for Sales Success

MTD Sales Training

Artificial Intelligence (AI) tools for sales are revolutionising the way companies approach their sales strategies, offering smarter, faster, and more effective solutions. In this blog, we’ll explore how these tools not only enhance sales training but also provide comprehensive AI sales solutions that can transform everyday operations.

Tools 156
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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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AI Adoption is More Than Just Tech, It’s A Mindset Shift for Marketing Teams

Sales and Marketing Management

AI in marketing is not a shortcut; It's a partner that is available 24/7. Real change will happen not when new tools are introduced, but when team members' mindsets shift. The post AI Adoption is More Than Just Tech, Its A Mindset Shift for Marketing Teams appeared first on Sales & Marketing Management.

Marketing 288
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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

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AI in Sales: How AI is Transforming Go-to-Market

And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

These aren't just fancy tools — they're real game-changers. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. In this exploration, we're diving into predictions about the future of sales.