Sales and Marketing Management
MAY 9, 2024
Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. Here are six steps sales professionals can take to create a flourishing customer base.
Understanding the Sales Force
MAY 18, 2025
This logic makes sense to nearly ever human being but when you apply a filter for only those in the sales profession, including salespeople, sales managers, sales leaders and senior executives who oversee the sales function, that logic goes right out the window. The stats represent salespeople who follow a sales process.
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Sales and Marketing Management
MARCH 3, 2014
But most sales reps stop reaching out after fewer than two contacts. But most sales reps stop reaching out after fewer than two contacts. On average, it takes 10 touches to convert a prospect into a customer. That's lead waste, and it's preventable. Converting leads is an ongoing process. read more'
Anthony Cole Training
JULY 25, 2024
As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning.
SBI Growth
MAY 27, 2013
These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. Too often we see CRM systems completely misused by Sales Organizations.
SBI Growth
SEPTEMBER 29, 2012
It is time for Sales Operations to inform the Builder of the product. Sales Operations can link Product Management to the buyer. Buyer-generated content influences the sales cycle long before they talk to you. The Sales organization is best positioned to facilitate that conversation. The buyer knows why. Be prepared.
SBI
APRIL 25, 2011
The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential. A resource and functionality gap between marketing and sales.
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